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ITWhy choose a dynamic display?
For many years, the paper display was the primary means of communication used by companies. Today, a significant number of them have turned to the dynamic display. Also known as digital media, digital display, or even digital signage, the aim of the dynamic display is to inform and promote in a more personalised manner.
Category:
What is dynamic display?
Dynamic display is a communication tool that allows the dissemination of multimedia content, remotely and in real time, on digital display media installed in public places.
Digital display media include video totems & posters, image walls, interactive terminals, wall-mounted touch screens, or even LED walls. These display media can be placed indoors (shops, window displays, companies...) or outdoors (giant billboards, bus stops...).
The broadcast content includes videos, images, web pages, graphics, animated messages, illustrations, text-based information, RSS flows, social media content, PowerPoint presentations, slide shows, flash animations, and more generally, any type of multimedia content.
The broadcasting of content on the digital media is made possible by ancillary device connected to the screen. This compact and dedicated piece of equipment enables the updating of content via an Internet connection, in real time and remotely. This device is referred to as the reader or player. Some screens incorporate an embedded software program, allowing them to forego the additional device.
The content to be broadcast is generally managed via a software program installed on the communicator’s workstation, or on a web platform available on the Internet.
Digital display media include video totems & posters, image walls, interactive terminals, wall-mounted touch screens, or even LED walls. These display media can be placed indoors (shops, window displays, companies...) or outdoors (giant billboards, bus stops...).
The broadcast content includes videos, images, web pages, graphics, animated messages, illustrations, text-based information, RSS flows, social media content, PowerPoint presentations, slide shows, flash animations, and more generally, any type of multimedia content.
The broadcasting of content on the digital media is made possible by ancillary device connected to the screen. This compact and dedicated piece of equipment enables the updating of content via an Internet connection, in real time and remotely. This device is referred to as the reader or player. Some screens incorporate an embedded software program, allowing them to forego the additional device.
The content to be broadcast is generally managed via a software program installed on the communicator’s workstation, or on a web platform available on the Internet.
What are the advantages of the dynamic display?
The dynamic display is currently replacing traditional display panels, displays at points of sale, and other static displays. This innovative communication channel continues to grow, as a new means by which to attract the attention of an audience that is in perpetual motion. Its advantages are significant. The dynamic display can generate a much greater return on investment than traditional static displays. Digital displays allow advertisers to transmit relevant, up-to-date and fascinating information to audiences that are in the ideal location in which to respond to the message. They are cost-effective, as once installed, they do not need to be periodically replaced, as was the case with printed displays: all you have to do is refresh the content.
SIMPLICITY
The creation of digital signage is simple and fast. You simply have to learn how to use the software. Templates are already available to users. As such, they can create original and well laid out displays in just a few minutes, and thus transmit information quickly.
INTERACTIVITY
The dynamic display is a lively and exciting means of communication. Sound effects and modern content attract and hold the attention of the target audience. Get your audience to play an active role, and interact with them by means of interactive terminals and touch screens.
FLEXIBILITY
The updating of information regarding the products and services of various service providers, in real time, is becoming a genuine requirement of the target audience. You can update the content of your display network easily and quickly, in order to hold your audience's attention.
ENVIRONMENT
Nowadays, an increasing number of companies are focussing on respect for and the protection of the environment. Thanks to the dynamic display, you can stop using paper and decrease your environmental footprint.
SIMPLICITY
The creation of digital signage is simple and fast. You simply have to learn how to use the software. Templates are already available to users. As such, they can create original and well laid out displays in just a few minutes, and thus transmit information quickly.
INTERACTIVITY
The dynamic display is a lively and exciting means of communication. Sound effects and modern content attract and hold the attention of the target audience. Get your audience to play an active role, and interact with them by means of interactive terminals and touch screens.
FLEXIBILITY
The updating of information regarding the products and services of various service providers, in real time, is becoming a genuine requirement of the target audience. You can update the content of your display network easily and quickly, in order to hold your audience's attention.
ENVIRONMENT
Nowadays, an increasing number of companies are focussing on respect for and the protection of the environment. Thanks to the dynamic display, you can stop using paper and decrease your environmental footprint.
The dynamic display in figures
75% OF PEOPLE REMEMBER A DYNAMIC DISPLAY, COMPARED TO 44% FOR A STATIC DISPLAY
AT THE POINT OF SALE, 89% OF CONSUMERS RESPOND FAVOURABLY TO THE DYNAMIC DISPLAY
33% INCREASE IN SALES FOR 80% OF BRANDS WHO USE THE DYNAMIC DISPLAY
AT THE POINT OF SALE, 89% OF CONSUMERS RESPOND FAVOURABLY TO THE DYNAMIC DISPLAY
33% INCREASE IN SALES FOR 80% OF BRANDS WHO USE THE DYNAMIC DISPLAY
How do you measure the impact of your dynamic display?
Every dynamic display project is unique. Depending on the clientele, the company’s business or even the resources allocated to the project, the dynamic display project will have its own unique objectives. In other words, the success of a dynamic display project will be unique to each individual.
This is why you must first define the objectives to be achieves in order to know what the dynamic display will bring to your business.
These objectives can be multiple.
> AN INCREASE IN TRAFFIC AT THE POINT OF SALE
In a window display, the primary objective of digital screens will be to grab people’s attention. An effective communication tool will appeal to passersby and encourage them to enter the point of sale in order to get more information. The dynamic display triggers 10 times more visual contacts than a traditional display (source: IBM Research). This makes this the ideal medium with which to improve the impact of your communication.
> THE DEVELOPMENT OF THE SALE OF THE PRESENTED PRODUCTS
You can use your dynamic display screens to promote certain products. In this case it is interesting to track the sale of these products and to measure their popularity. According to Ipsos, the dynamic display records a memorisation rate of 52% for a broadcast message, and 77% of consumers have purchased a product after having seen a dynamic communication.
> THE CHANGE IN THE BEHAVIOUR OF YOUR CUSTOMERS
Thanks to digital screens, your point of sale can display several messages and practical information in a dynamic and an attractive manner. Customers are thus better informed and therefore become more autonomous in their purchase experience. On account of their increasing independence, customers will request real information from you. You can assume the role of the expert, and intervene within the context of a genuine moment of exchange. The change in your customers’ behaviour becomes an important indicator by which to measure the effectiveness of your dynamic display.
> THE IMPROVEMENT OF THE CUSTOMER EXPERIENCE
In a store, in a medical practice, or even at the bank, waiting is all part of the experience. And the perceived waiting time is always longer than the actual waiting time. In order to reduce the perception of waiting, and to improve the customer experience, the dynamic display offers the ideal tool. Thanks to adapted content (news, weather, information on your products or services, social networks…) broadcast on your digital screens, customers’ minds will be occupied, and they will therefore have a more pleasant experience.
> THE ENGAGEMENT OF YOUR TARGET AUDIENCE
Have you integrated action buttons into your screens? This will allow you to track the interaction and behaviour of your customers. If the action concerns a product presented on the digital screen, you can monitor the sale of this product resulting from the broadcasting of the advertisement. If the action button encourages customers to share their favourite product via social networks, you can track the posts and assess the impact of your dynamic display based in terms of the popularity of your products..
> THE IMPROVEMENT OF INTERNAL COMMUNICATION
The dynamic display can also be an internal communication tool. Within a company or at a point of sale, digital screens – on account of their interactive nature – enable more effective communication with your employees and thus result their being better informed. The feeling of belonging is thus reinforced, and employees productivity is boosted.
This is why you must first define the objectives to be achieves in order to know what the dynamic display will bring to your business.
These objectives can be multiple.
> AN INCREASE IN TRAFFIC AT THE POINT OF SALE
In a window display, the primary objective of digital screens will be to grab people’s attention. An effective communication tool will appeal to passersby and encourage them to enter the point of sale in order to get more information. The dynamic display triggers 10 times more visual contacts than a traditional display (source: IBM Research). This makes this the ideal medium with which to improve the impact of your communication.
> THE DEVELOPMENT OF THE SALE OF THE PRESENTED PRODUCTS
You can use your dynamic display screens to promote certain products. In this case it is interesting to track the sale of these products and to measure their popularity. According to Ipsos, the dynamic display records a memorisation rate of 52% for a broadcast message, and 77% of consumers have purchased a product after having seen a dynamic communication.
> THE CHANGE IN THE BEHAVIOUR OF YOUR CUSTOMERS
Thanks to digital screens, your point of sale can display several messages and practical information in a dynamic and an attractive manner. Customers are thus better informed and therefore become more autonomous in their purchase experience. On account of their increasing independence, customers will request real information from you. You can assume the role of the expert, and intervene within the context of a genuine moment of exchange. The change in your customers’ behaviour becomes an important indicator by which to measure the effectiveness of your dynamic display.
> THE IMPROVEMENT OF THE CUSTOMER EXPERIENCE
In a store, in a medical practice, or even at the bank, waiting is all part of the experience. And the perceived waiting time is always longer than the actual waiting time. In order to reduce the perception of waiting, and to improve the customer experience, the dynamic display offers the ideal tool. Thanks to adapted content (news, weather, information on your products or services, social networks…) broadcast on your digital screens, customers’ minds will be occupied, and they will therefore have a more pleasant experience.
> THE ENGAGEMENT OF YOUR TARGET AUDIENCE
Have you integrated action buttons into your screens? This will allow you to track the interaction and behaviour of your customers. If the action concerns a product presented on the digital screen, you can monitor the sale of this product resulting from the broadcasting of the advertisement. If the action button encourages customers to share their favourite product via social networks, you can track the posts and assess the impact of your dynamic display based in terms of the popularity of your products..
> THE IMPROVEMENT OF INTERNAL COMMUNICATION
The dynamic display can also be an internal communication tool. Within a company or at a point of sale, digital screens – on account of their interactive nature – enable more effective communication with your employees and thus result their being better informed. The feeling of belonging is thus reinforced, and employees productivity is boosted.
KIMEX recommends that you measure the impact of your dynamic display product as a whole. By taking into consideration certain elements: the positioning of the digital screens, the broadcast content, the defined objectives, the target audience, the user journey … you will be able to determine what is working and the areas for improvement within the project, in order to ensure its success.
Our team is available should you require any information and will be happy to support you in your projects.
Why choose a dynamic display?
For many years, the paper display was the primary means of communication used by companies. Today, a significant number of them have turned to the dynamic display. Also known as digital media, digital display, or even digital signage, the aim of the dynamic display is to inform and promote in a more personalised manner.
Category:
What is dynamic display?
Dynamic display is a communication tool that allows the dissemination of multimedia content, remotely and in real time, on digital display media installed in public places.
Digital display media include video totems & posters, image walls, interactive terminals, wall-mounted touch screens, or even LED walls. These display media can be placed indoors (shops, window displays, companies...) or outdoors (giant billboards, bus stops...).
The broadcast content includes videos, images, web pages, graphics, animated messages, illustrations, text-based information, RSS flows, social media content, PowerPoint presentations, slide shows, flash animations, and more generally, any type of multimedia content.
The broadcasting of content on the digital media is made possible by ancillary device connected to the screen. This compact and dedicated piece of equipment enables the updating of content via an Internet connection, in real time and remotely. This device is referred to as the reader or player. Some screens incorporate an embedded software program, allowing them to forego the additional device.
The content to be broadcast is generally managed via a software program installed on the communicator’s workstation, or on a web platform available on the Internet.
Digital display media include video totems & posters, image walls, interactive terminals, wall-mounted touch screens, or even LED walls. These display media can be placed indoors (shops, window displays, companies...) or outdoors (giant billboards, bus stops...).
The broadcast content includes videos, images, web pages, graphics, animated messages, illustrations, text-based information, RSS flows, social media content, PowerPoint presentations, slide shows, flash animations, and more generally, any type of multimedia content.
The broadcasting of content on the digital media is made possible by ancillary device connected to the screen. This compact and dedicated piece of equipment enables the updating of content via an Internet connection, in real time and remotely. This device is referred to as the reader or player. Some screens incorporate an embedded software program, allowing them to forego the additional device.
The content to be broadcast is generally managed via a software program installed on the communicator’s workstation, or on a web platform available on the Internet.
What are the advantages of the dynamic display?
The dynamic display is currently replacing traditional display panels, displays at points of sale, and other static displays. This innovative communication channel continues to grow, as a new means by which to attract the attention of an audience that is in perpetual motion. Its advantages are significant. The dynamic display can generate a much greater return on investment than traditional static displays. Digital displays allow advertisers to transmit relevant, up-to-date and fascinating information to audiences that are in the ideal location in which to respond to the message. They are cost-effective, as once installed, they do not need to be periodically replaced, as was the case with printed displays: all you have to do is refresh the content.
SIMPLICITY
The creation of digital signage is simple and fast. You simply have to learn how to use the software. Templates are already available to users. As such, they can create original and well laid out displays in just a few minutes, and thus transmit information quickly.
INTERACTIVITY
The dynamic display is a lively and exciting means of communication. Sound effects and modern content attract and hold the attention of the target audience. Get your audience to play an active role, and interact with them by means of interactive terminals and touch screens.
FLEXIBILITY
The updating of information regarding the products and services of various service providers, in real time, is becoming a genuine requirement of the target audience. You can update the content of your display network easily and quickly, in order to hold your audience's attention.
ENVIRONMENT
Nowadays, an increasing number of companies are focussing on respect for and the protection of the environment. Thanks to the dynamic display, you can stop using paper and decrease your environmental footprint.
SIMPLICITY
The creation of digital signage is simple and fast. You simply have to learn how to use the software. Templates are already available to users. As such, they can create original and well laid out displays in just a few minutes, and thus transmit information quickly.
INTERACTIVITY
The dynamic display is a lively and exciting means of communication. Sound effects and modern content attract and hold the attention of the target audience. Get your audience to play an active role, and interact with them by means of interactive terminals and touch screens.
FLEXIBILITY
The updating of information regarding the products and services of various service providers, in real time, is becoming a genuine requirement of the target audience. You can update the content of your display network easily and quickly, in order to hold your audience's attention.
ENVIRONMENT
Nowadays, an increasing number of companies are focussing on respect for and the protection of the environment. Thanks to the dynamic display, you can stop using paper and decrease your environmental footprint.
The dynamic display in figures
75% OF PEOPLE REMEMBER A DYNAMIC DISPLAY, COMPARED TO 44% FOR A STATIC DISPLAY
AT THE POINT OF SALE, 89% OF CONSUMERS RESPOND FAVOURABLY TO THE DYNAMIC DISPLAY
33% INCREASE IN SALES FOR 80% OF BRANDS WHO USE THE DYNAMIC DISPLAY
AT THE POINT OF SALE, 89% OF CONSUMERS RESPOND FAVOURABLY TO THE DYNAMIC DISPLAY
33% INCREASE IN SALES FOR 80% OF BRANDS WHO USE THE DYNAMIC DISPLAY
How do you measure the impact of your dynamic display?
Every dynamic display project is unique. Depending on the clientele, the company’s business or even the resources allocated to the project, the dynamic display project will have its own unique objectives. In other words, the success of a dynamic display project will be unique to each individual.
This is why you must first define the objectives to be achieves in order to know what the dynamic display will bring to your business.
These objectives can be multiple.
> AN INCREASE IN TRAFFIC AT THE POINT OF SALE
In a window display, the primary objective of digital screens will be to grab people’s attention. An effective communication tool will appeal to passersby and encourage them to enter the point of sale in order to get more information. The dynamic display triggers 10 times more visual contacts than a traditional display (source: IBM Research). This makes this the ideal medium with which to improve the impact of your communication.
> THE DEVELOPMENT OF THE SALE OF THE PRESENTED PRODUCTS
You can use your dynamic display screens to promote certain products. In this case it is interesting to track the sale of these products and to measure their popularity. According to Ipsos, the dynamic display records a memorisation rate of 52% for a broadcast message, and 77% of consumers have purchased a product after having seen a dynamic communication.
> THE CHANGE IN THE BEHAVIOUR OF YOUR CUSTOMERS
Thanks to digital screens, your point of sale can display several messages and practical information in a dynamic and an attractive manner. Customers are thus better informed and therefore become more autonomous in their purchase experience. On account of their increasing independence, customers will request real information from you. You can assume the role of the expert, and intervene within the context of a genuine moment of exchange. The change in your customers’ behaviour becomes an important indicator by which to measure the effectiveness of your dynamic display.
> THE IMPROVEMENT OF THE CUSTOMER EXPERIENCE
In a store, in a medical practice, or even at the bank, waiting is all part of the experience. And the perceived waiting time is always longer than the actual waiting time. In order to reduce the perception of waiting, and to improve the customer experience, the dynamic display offers the ideal tool. Thanks to adapted content (news, weather, information on your products or services, social networks…) broadcast on your digital screens, customers’ minds will be occupied, and they will therefore have a more pleasant experience.
> THE ENGAGEMENT OF YOUR TARGET AUDIENCE
Have you integrated action buttons into your screens? This will allow you to track the interaction and behaviour of your customers. If the action concerns a product presented on the digital screen, you can monitor the sale of this product resulting from the broadcasting of the advertisement. If the action button encourages customers to share their favourite product via social networks, you can track the posts and assess the impact of your dynamic display based in terms of the popularity of your products..
> THE IMPROVEMENT OF INTERNAL COMMUNICATION
The dynamic display can also be an internal communication tool. Within a company or at a point of sale, digital screens – on account of their interactive nature – enable more effective communication with your employees and thus result their being better informed. The feeling of belonging is thus reinforced, and employees productivity is boosted.
This is why you must first define the objectives to be achieves in order to know what the dynamic display will bring to your business.
These objectives can be multiple.
> AN INCREASE IN TRAFFIC AT THE POINT OF SALE
In a window display, the primary objective of digital screens will be to grab people’s attention. An effective communication tool will appeal to passersby and encourage them to enter the point of sale in order to get more information. The dynamic display triggers 10 times more visual contacts than a traditional display (source: IBM Research). This makes this the ideal medium with which to improve the impact of your communication.
> THE DEVELOPMENT OF THE SALE OF THE PRESENTED PRODUCTS
You can use your dynamic display screens to promote certain products. In this case it is interesting to track the sale of these products and to measure their popularity. According to Ipsos, the dynamic display records a memorisation rate of 52% for a broadcast message, and 77% of consumers have purchased a product after having seen a dynamic communication.
> THE CHANGE IN THE BEHAVIOUR OF YOUR CUSTOMERS
Thanks to digital screens, your point of sale can display several messages and practical information in a dynamic and an attractive manner. Customers are thus better informed and therefore become more autonomous in their purchase experience. On account of their increasing independence, customers will request real information from you. You can assume the role of the expert, and intervene within the context of a genuine moment of exchange. The change in your customers’ behaviour becomes an important indicator by which to measure the effectiveness of your dynamic display.
> THE IMPROVEMENT OF THE CUSTOMER EXPERIENCE
In a store, in a medical practice, or even at the bank, waiting is all part of the experience. And the perceived waiting time is always longer than the actual waiting time. In order to reduce the perception of waiting, and to improve the customer experience, the dynamic display offers the ideal tool. Thanks to adapted content (news, weather, information on your products or services, social networks…) broadcast on your digital screens, customers’ minds will be occupied, and they will therefore have a more pleasant experience.
> THE ENGAGEMENT OF YOUR TARGET AUDIENCE
Have you integrated action buttons into your screens? This will allow you to track the interaction and behaviour of your customers. If the action concerns a product presented on the digital screen, you can monitor the sale of this product resulting from the broadcasting of the advertisement. If the action button encourages customers to share their favourite product via social networks, you can track the posts and assess the impact of your dynamic display based in terms of the popularity of your products..
> THE IMPROVEMENT OF INTERNAL COMMUNICATION
The dynamic display can also be an internal communication tool. Within a company or at a point of sale, digital screens – on account of their interactive nature – enable more effective communication with your employees and thus result their being better informed. The feeling of belonging is thus reinforced, and employees productivity is boosted.
KIMEX recommends that you measure the impact of your dynamic display product as a whole. By taking into consideration certain elements: the positioning of the digital screens, the broadcast content, the defined objectives, the target audience, the user journey … you will be able to determine what is working and the areas for improvement within the project, in order to ensure its success.